THE ROLE OF CONTEXT IN THE COMMUNICATION

Abstract

The role of non-verbal means is determined depending on the communicative situation, the meaning of the sentence, when, where and by whom it is said. These actions are, of course, inextricably linked with the concept of context. The phenomenon of deixis is formed only in the process of face-to-face communication. This once again proves that it is clearly manifested in the context. In some cultures, especially in Russian, French and Japanese cultures, the role of context is very important, and in certain cases the meaning of what is said can be reversed. Therefore, non-verbal communication factors are of particular importance.