Current Issues of Bio Economics and Digitalization in the Sustainable Development of Regions (Germany)

Factors Influencing the Performance of Tour Guides in Uzbekistan

Buriboyeva Zebiniso Abdullo qizi

Keywords: Tourism, evaluation, performance, tour guides, tourism authorities, factors

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Abstract

 

The tourism industry holds a crucial position in Uzbekistan's economic advancement, where the involvement of tour guides assumes paramount significance in ensuring top-notch tours and imparting enriched experiences to the visitors. The quality of tour guides' performance exhibits significant variability, thereby exerting a notable influence on tourist contentment and the frequency with which they undertake future tours. This present study endeavors to identify and analyze the various factors that exert an influence on the performance of tour guides in Uzbekistan. Specifically, the study seeks to shed light on the impact of such factors as their knowledge, communication skills, cultural sensitivity, attitude, and work experience on their overall performance. This study endeavors to investigate pertinent factors in order to offer valuable insights to tourism authorities which can be utilized to develop robust strategies aimed at enhancing the performance of tour guides and ultimately augmenting the overall tourism experience in Uzbekistan.

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