SUSTAINABLE TOURISM DEVELOPMENT IN BUKHARA: OPPORTUNITIES, CHALLENGES, AND PATHWAYS FORWARD

Abstract

Tourism in Bukhara, Uzbekistan, has experienced significant growth in recent years, with increasing numbers of both foreign and local tourists visiting the city annually. This paper explores the implications of tourism growth for Bukhara's economy, environment, and cultural heritage, focusing on sustainable tourism development strategies. Drawing on statistical data and scholarly research, the paper examines the challenges and opportunities associated with managing tourism growth while preserving Bukhara's historical and cultural assets.